This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals—sounds that say listen to this, it is important.
By Gary Provost (via qmsd)
I have created Graphos Playing Cardsto inspire other designers, and also lay people to be more attuned with design through an increased awareness of the importance of typography in a fun and easy-to-understand way.
You say that you love rain, but you open your umbrella when it rains. You say that you love the sun, but you find a shadow spot when the sun shines. You say that you love the wind, but you close your windows when wind blows. This is why I am afraid, you say that you love me too.
By William Shakespeare (via creativetears)